"Turtle Bran Flakes cereal consists of crunchy flakes made from wheat bran. Each bowl of Bran Flakes helps you start the day right with its high wheat bran fiber content*. Enjoy them chilled with milk or yogurt and some fresh fruit for a delicious nutritious breakfast.*Wheat bran fiber helps accelerate intestinal transit. Consume at least 10g per day as part of a varied and balanced diet and a healthy lifestyle. A serving of Turtle Bran Flakes (35g) provides 5,6g of wheat bran fiber."