Kiki Health's Lecithin Powder is a natural-source emulsifier with the highest concentration of phosphatidyl choline. It helps in the breakdown of fats, allowing fat and water, two substances that do not normally mix, to be easily combined into a solution. Lecithin makes it easier for your body to absorb nutrients and water.This lecithin contains phosphatidyl choline, which is important for brain health. It is one of the richest sources of lecithin as it's made from soybeans that are 100% NON-GMO. Kiki's Lecithin is great in smoothies, shakes, low-fat ice cream or yogurt. It can be used as an egg substitute or in baking cakes & cookies .