"New fluoride-free toothpaste is thoughtfully formulated to support a healthy mouth, naturally. Prebiotics and probiotics work in harmony to balance your oral microbiome and promote gum health, while hydroxyapatite helps remineralise enamel and strengthen teeth. With erythritol to reduce plaque and fight harmful bacteria, and a burst of peppermint essential oil for lasting freshness, this toothpaste delivers a truly clean feel, without compromise. Packaged in an eco-friendly, recyclable aluminium tube and COSMOS Natural certified, it's also 100% vegan and cruelty-free."