"Children's Tooth Gel arrived in 1996 and has been caring for children’s delicate milk teeth and new emerging teeth for over a generation, providing pure protection against cavities. With flower extract from home-grown calendula to keep gums healthy, it is naturally flavoured with a little fennel and spearmint to make cleaning teeth a happy ritual. A great toothpaste when kids are learning to brush, with no fluoride so parents can stop worrying about how much fluoride is being ingested whilst little ones master the art of spitting."